The Joachim Herz Foundation

We promote innovative, application-oriented research projects at the interfaces of business, engineering, natural sciences and medicine. We also support talented trainees on their career path with a view to international experience, personal skills and the digital transformation in vocational training.



Mission

The Joachim Herz Stiftung is realigning itself. As an entrepreneurial foundation, it is part of our DNA to regularly question our own work and adapt our actions to changing challenges. We want to be measured by our ability to make a real difference, achieve impact and generate social benefit. With our Strategy 2023-2033, we have set the framework for focusing significantly in the future and promoting fewer topics through larger formats.

Basic principles of our foundation work

As a civil society player, our aim is to contribute to the efficiency and freedom of society. We do this by supporting people in developing their personal and professional potential. The focus is on self-determination through personal responsibility and initiative, self-reflection, motivation and openness to the world.

To this end, we promote education and science in research and teaching in the natural sciences, economics, law, medicine, engineering and personal development. Interdisciplinary projects and research approaches play a special role and will be the focus of future funding activities. We are convinced that combining different perspectives is the best way to meet the challenges of the future as a society.

We are operational and promotional and provide individual, project and structural support.

Unlike publicly funded institutions, we can react quickly and flexibly and are prepared to support experimental and high-risk projects in order to try out new things. Failure is allowed, because we see ourselves as a learning, agile organization that reacts to findings through evaluation and adapts projects and working methods to achieve the best possible effectiveness.

Our foundation is in a position to make a substantial contribution to mitigating the increasingly pressing issue of climate change. This threatens both the efficiency and freedom of society and therefore represents one of the greatest current social challenges. We are therefore committed to the Sustainable Development Goals (SDG) - both in our substantive work and in the way we invest our capital and organize our work.

 

Particularly relevant SDGs for us are:

  • Quality education
  • Sustainable cities and communities
  • Climate action
  • Health and well-being
  • Industry, innovation and infrastructure

Articles of Association & Governance Code

Our founder Joachim Herz wanted to use the foundation's assets for the long-term promotion of education, science and research. The focus is on the natural sciences, economics, law, medicine and the promotion of educational institutions, students and charitable organizations.


Finances

When Joachim Herz died in 2008, his assets amounted to around 1.3 billion euros (market value). In 2020, a total of 18.9 million euros was used for charitable purposes, in 2021 it was 20.7 million euros and in 2022 around 24.6 million euros.

The foundation's capital is predominantly invested and tied up for business purposes. This is in line with the founder's wishes and is also stipulated in the articles of association. The majority of the capital is invested indirectly in Beiersdorf AG, in addition to other company investments. The foundation also has a real estate portfolio in the USA and Germany. The assets are supplemented by a broadly diversified securities portfolio. In all investment decisions, we pursue the goal of preserving the assets in real terms over the long term and generating current income.


Our contribution to climate protection

Energy consumption, commuting, events, materials and waste produce emissions. To keep these as low as possible in our day-to-day work, we subsidize the HVV-ProfiTicket for our employees. The food served at the Foundation's events is predominantly vegetarian and is primarily sourced from regional suppliers.

The foundation is located on a former commercial site in the Oehleckerring industrial estate in Langenhorn. In the course of the new construction, the area was extensively unsealed. A spacious garden area was created, and the roof is greened over almost the entire area and can absorb additional rain. We generate heat and electricity with our own combined heat and power plant. In summer, when the heat is not needed, it is used to cool the building by means of an absorption system. Surplus electricity that we do not use during the day is fed into the power grid at night. We have also installed a PV system on the roof.


Blick von oben: Auf dem Foto sieht man die Mündung eines Flusses. Es ist die Naturerbefläche. Rechts im Bild befindet sich eine dichte Bewachsung durch Bäume und Sträucher.
DBU Natural Heritage

Waterlogging of the Peenemünde moor

With the "Peenemünde Moor" project, we have set ourselves the goal of ensuring the long-term and complete CO2 compensation of our business operations (carbon neutral). To this end, we have concluded a 25-year contract with a non-profit subsidiary of the German Federal Environmental Foundation (DBU). The aim of the planned rewetting project is to safeguard and develop the contiguous areas of fenland in the Peene meadows on the DBU Peenemünde Natural Heritage Site.

Information on the Peenemünde Natural Heritage Site can be obtained directly from the Deutsche Bundesstiftung Umwelt.


Joachim Herz

Joachim Herz at his desk in the office of the old roasting tower at the end of the 1990s
Joachim Herz at his desk in the office of the old roasting tower at the end of the 1990s

Individualist and man of conviction

Joachim Herz was unconventional and cosmopolitan, loved the USA, the can-do mentality there and the entrepreneurial spirit. Values such as freedom and individuality were important to him. He was of the opinion that wealth obliges social responsibility and that both individual and structural support can create new opportunities for young people in particular.

When his father Max Herz and Carl Tchilling-Hiryan founded the Tchibo mail-order coffee business shortly after the Second World War in 1949, Joachim Herz was eight years old. He learned early on how much hard work is involved in building up a family business. His childhood was characterized by thrift and modesty, as the family lived in the usual conditions of the post-war period. This basic experience had an impact on the rest of his life - for although he later inherited such an enormous fortune, he condemned wastefulness throughout his life. He is said to have been unpretentious and had a direct manner - he cleaned his own windows. He was distanced from Hamburg's high society and rejected the glamor of the city centre.

Blick aus der Helikopter-Perspektive auf das Gewerbegebiet in Hamburg-Langenhorn. Zu sehen ist der Kaffeeturm von Tchibo und die Gewerbe drum herum.
Photo of the site of the Joachim Herz Foundation and the former Pedro coffee roasting plant in Hamburg-Langenhorn around 1997

The path to your own company

In the 1970s, he acquired the commercial space of the "Java Kaffee Geschäfte GmbH & CO. KG" in Langenhorn. However, he never roasted and sold coffee; among other things, he had a real estate management company in the USA, which still exists today. The foundation is located on the former company premises and is therefore a conscious commitment to the location.

Due to his father's entrepreneurial history, Joachim Herz considered it essential that young people should have a basic understanding of economic interrelationships and scientific education. Only in this way could they take their place in a democratic, market-based society in a self-determined and responsible manner. We are still committed to these values in our work to promote education, science and research. The guiding principle developed from this, "Knowledge creates freedom", guides our actions in all areas of our work. We think Joachim Herz would like that.

Zu sehen ist ein alter VW-T3-Campingbus in einer grau-metallic-Farbe. Joachim Herz sitzt im Zwischenraum und trägt eine Sonnenbrille. Er schaut direkt in die Kamera.
Joachim Herz in his VW camper van in the 1990s

A pair of sneakers behind the back seat

Today, his beloved old VW bus is parked downstairs in the foundation's "tower". Behind the back seat is a pair of old sneakers - one of the many tangible reminders of a generous, unconventional and very special man: Joachim Herz.


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